Resume
Experience
2022 - Present
Content Specialist
Active Release Techniques
Colorado Springs, CO
Assisted in the execution of content marketing projects across three business lines; patients, providers, and corporate stakeholders. Wrote, proofread, and edited content to accurately capture the ART brand and vision while ensuring quality was not compromised. Delivered high-quality content for email marketing, print, and web collateral through engaging storytelling. Supported the collateral with my knowledge of content management and best SEO practices for increasing search engine performance.
Key Accomplishments:
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Increased email open rates by over 3% within four months.
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Created a keyword strategy action plan for higher-ranking SEO performance.
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Collaborated in the creation and launch of the ART Student Ambassador Program.
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Recognized with the aARTvark Award for my initiative, delivering high-quality content within short time frames, and exceeding my job responsibilities.
2021 - 2022
Regional Audience Marketing Manager
Adams Publishing Group
Janesville, Wisconsin
Designed and implemented regional audience development ideas while executing sales and retention programs. Designed and scheduled all promotions for print and digital advertisements. Developed campaign production plans and sales strategies and assisted with branding communications. Created and managed all promotional landing pages. Conducted monthly and quarterly reports for social media campaigns, retargeting campaigns (PPC, CTR, & impressions), and Google Analytics. Set up and monitored local and national contests. Conducted weekly reports on current acquisition strategies and operations. Worked in a high-pressure environment with involvement in multiple initiatives.
Key Accomplishments:
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Created national ads that reached APG consumers across the country.
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Devised successful local contests to increase engagement among a diverse audience.
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Created enticing and seamless ads that increased sales three times more than the previous year.
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Increased sales via single-copy flyers by 10%.
Additional Experience
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Student Caller & Trainer: UW-Eau Claire Telefund, 2017-2021
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Digital Marketing Intern: BB Kenyon Advising, 2020-2021
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Social Media Intern: UW-Eau Claire Communication and Journalism Department, 2020-2021
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Marketing Intern: Badger Chordhawks Chorus, 2019-2020
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Creative Writer: The Odyssey Online, 2018
Education
2017 - 2021
University of Wisconsin-
Eau Claire
Bachelor of Arts
Eau Claire, Wisconsin
I majored in public relations with a multimedia communications minor at UW-Eau Claire.
During my time there, I was a part of the Public Relations Student Society of America (PRSSA). This organization helped mold me into the eager, young professional I am today with the countless workshops, seminars, and other networking opportunities.
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Some notable courses taken include Social Media and Communication, Visual Communication Design, Writing for Integrated Strategic Communication, Multimedia Communication, and Web Design and Programming.
Software
Graphic Design: Canva + Adobe Creative Cloud (Photoshop, Illustrator, InDesign, Lightroom), + Metro Creative Graphics
Content Editing: Microsoft Office Suite, Grammarly, Hemingway Editor, Coschedule
Headline Analyzer, + Otter.ai
Social Media: Facebook, Instagram, TikTok, Twitter, Snapchat, YouTube, + LinkedIn
Analytics Tracking: Google Search Console, SEMRush, + Sprout Social, Google Ad Manager 360, The High Road Agency, + CrowFly
CRM: Newzware, HubSpot, Salesforce, Brainworks, AdPerks, + AOS
CMS: WordPress, Wix, Squarespace, Hootsuite, ActiveCampaign, Second Street, Blox CMS, Synup, + Mailchimp
Project Management: Basecamp, Monday, + Trello
Core Competencies
Brand Awareness & Storyteller Adaptable | Team player
SEO | Digital Analytics
Content Strategy | Graphic Design Corporate Content Writing
Social Media Marketing
Languages
English (native)
American Sign Language